In this episode of The Joe Show, Product Editor Joe Haley shows off several items that can add functionality and flair to your next promotion. Looking for a fun and stylish holiday gift? How about some apparel college students will love? Been searching for a great office item or trade show giveaway?
In this episode of The Joe Show, Managing Editor Joe Haley shows off several unique items to help you build great promotional campaigns for clients. Looking for a bag that would be great for any outdoors or active-lifestyle promotion? How about a business card that is sure to stand out? Or, an item perfect for the fast-growing pet market?
Regency has been listed in PSDA Magazine June/July 2015 issue as the #4 Fastest Growing and Top 25 PSDA distributor in the nation!
“The industry’s largest distributors are growing slightly faster in the recent past. Many of them have taken bold steps to win accounts, grow sales and run rings around their competitors,” PSDA Magazine.
Regency has been a top and fastest-growing distributor year after year since 2010. National sales manager Pete Redondo attributes their success to a multi-faceted approach, “We believe it’s due to our wide offering of products and services that can be purchased on our robust, proprietary online platform, as well as a well-trained sales team and continually listening to our customers needs.”
In this episode of The Joe Show, Managing Editor Joe Haley highlights a host of products that can help showcase your creativity. Looking for stylish and practical pen? How about a gift idea hunter will love? Need a fun techy idea for bars and cafes?
Over 60 Regency Franchise Group (RFG) owners, sales professionals, and staff descended on the MGM Grand in Las Vegas on June 21-24 for the RFG National Sales Conference with the SP Richards ABC Show, which served as a backdrop.
This year’s theme of “Make Your Own Luck” reinforced the focus of the meeting –for sales reps to share best practices and success stories with their peers through the Value2 Cup contest. Six finalists presented their case studies over the course of two days – highlights included: leading with an apparel program and leveraging that success into print and supplies, using an MPS contract to pull in office products that historically had been decentralized, a 1st year rookie landing a $250,000 deal, and re-writing an RFP to knock out the competition.
“I was thoroughly impressed with the quality of the presentations, though not surprised,” said Eric Beguelin, RFG Managing Partner. “We deliver value to our customers that they can’t get anywhere else, and our franchisees have a tremendous opportunity to grow by bringing these solutions to their current customers.” The candidates also had some fun and showed their creative side, which included a live video customer “interview,” an appearance from Perceived High Value Service Offerings Man, an in presentation smart phone survey, and the dance to end all dances.
The Value2 Cup winner was awarded the Cup during awards night, taking home $5,000 in cash – assuming he didn’t lose it at the black jack table later that evening. Other important topics covered at this year’s event were the introduction of the franchise development group, including the Growth Team, which will be led by Jonathan Durham and Chris Hickman. The Growth Team will be deployed within the entire RFG organization with the mission to grow top line revenue significantly over the next 12 months. RFG also introduced the TCPN program, with more information on how to integrate TCPN into the RFG tool kit to follow soon.
93-Year-Old Office Products Company Rolls Out ‘Beyond Essentials’
United Stationers, a 93-year-old office-product company, is rebranding as Essendant, which combines “essentials” and “ascending” to reflect a unified brand.
The rebranding effort officially kicks off Monday, with executives from Essendant ringing the opening bell of NASDAQ, and an integrated campaign called “Beyond Essentials,” created by Gyro Chicago. The campaign includes print, online, website, out-of-home, direct mail and social media. The budget was undisclosed.
“There are two main elements driving the need to rebrand,” said Diane Hund, VP-marketing at Essendant. “First, our core brand name at one time really captured the essence of what we did — a provider of stationers’ materials. We even had an envelope as part of our logo at one time.”
However, she said, “That core name doesn’t really capture what we do today.”
Ms. Hund noted that over the past several years, United Stationers has acquired companies and diversified its portfolio to include office furniture, tech products, business software, janitorial products and automotive products. “Today, traditional stationers’ supplies are closer to 60% of our business, as opposed to 100% [when the company first got started],” Ms. Hund said.
“Now we go to market under a whole portfolio of brands,” she said, pointing to brands including Azerty computer products; ORS Nasco welding equipment; and Medco automotive supplies. “We wanted to bring all the brands under one umbrella and ultimately make it easier for our customers to do business with us.”
In coming up with a new name for the company, United Stationers first looked at its existing brand names and realized, “None of the brands really capture the essence of what we do. We didn’t want the company to be defined by an existing product,” Ms. Hund said. “We are an essential component of what companies do, so we wanted ‘essentials’ to be part of the name. We also wanted to focus on the fact that we are a growth-oriented company, so ‘ascending’ became the second vital component.”
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